{"id":14,"date":"2024-09-12T19:14:41","date_gmt":"2024-09-12T19:14:41","guid":{"rendered":"https:\/\/blackvaluesres.wpenginepowered.com\/?page_id=14"},"modified":"2025-03-10T17:46:42","modified_gmt":"2025-03-10T17:46:42","slug":"home","status":"publish","type":"page","link":"https:\/\/blackvaluesresearch.org\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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For many years, the traditional political industry has focused resources on understanding different types of White voters, from \u201cJoe the Plumber\u201d to \u201csoccer moms.\u201d Despite Black voters\u2019 pivotal role in driving electoral outcomes, the Black community is often treated as transactional turnout targets.<\/p>

However, we believe it is important to understand the full civic life of Black people and the Black community. The same level of curiosity afforded other communities should be extended to understanding differences within the Black electorate.<\/p>

Too often, messages and programs that target Black voters focus only on demographics and therefore fail to take into account the various issues, values, and identities that drive civic engagement behavior by different types of Black voters.<\/p>

To address this gap, the Democracy & Power Innovation Fund, Sojourn Strategies, and HIT Strategies conducted a national survey of registered and unregistered Black adults, discovering five values clusters that help our partners \u201csee\u201d the Black community with a focus on understanding the diversity of values that drive their civic engagement behavior.<\/p>

This research was commissioned by the Democracy & Power Innovation Fund and conducted by Dr. Katrina Gamble, CEO of Sojourn Strategies, and Terrance Woodbury and Roshni Nedungadi, founding partners of HIT Strategies.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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BLACK VALUES<\/b> CLUSTERS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Black voters are not a monolith. Differences across values, identity, faith and other factors impact how individuals engage in civic action. Understanding these values beyond simple demographics is the only way to meet Black voters where they are and achieve a power shift that results in material progress for Black communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLegacy civil rights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLegacy civil rights<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\u201cMy ancestors sacrificed too much for me not to vote, so I\u2019ll wait in line as long as it takes.\u201d<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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